New Delhi — Asking India has announced the appointment of Minu Poddar as the new **Bureau Head for AI, Innovation, and Growth. In this strategic leadership role, Poddar will spearhead off-platform expansion and focus on optimizing Asking India’s digital strategy and audience engagement, especially targeting the under-25 demographic.
With a proven track record in senior leadership roles across prominent media organizations, Poddar brings a future-forward mindset rooted in journalistic integrity and digital innovation.
The AIPMC administration expressed strong confidence in her appointment:
“We are delighted to welcome Minu to lead. This is a critical role as we transform Asking India News to be fit for the future, using AI to enhance our journalism and grow audiences. Minu’s deep knowledge of how news works, her future-focused approach to AI, and her sharp understanding of product and platforms make her uniquely positioned to lead this work.”
Poddar, reflecting on her appointment, stated: “Throughout my career, I’ve worked nationally at the intersection of media, technology, and business—leading audience and product strategies while aligning innovation with editorial integrity, trust, and sustainability. I’m honoured to lead Asking India during this exciting phase, helping to drive meaningful change and ensure our journalism remains relevant, inclusive, and future-ready.”
Her appointment marks a significant step in Asking India’s evolution as it embraces AI and digital-first strategies to shape the future of Indian journalism.
