Vrishta, a gemstone healing brand rooted in 50 years of astrological heritage, has announced the official launch of its Direct-to-Consumer (D2C) vertical, aiming to democratize access to deeply researched relationship and financial healing solutions. With this expansion, the brand is setting an ambitious revenue target of ₹10 crore for FY25.
Vrishta is now bringing that legacy to the modern Indian customer through thoughtfully curated digital products and services.
New Launches
Vrishta’s latest offerings focus on two of the most emotionally and economically impactful challenges for Indians today, relationship healing and financial stability. These healing products combine traditional remedies with modern formats like digital guidance, physical remedy kits, and ritual-based solutions for consistent and easy practice.
“Today’s India is not disconnected from spirituality. They’re simply looking for solutions that are practical, authentic, and easy to access,” said Anirban Banerjee, Co-founder & CEO of Vrishta and Astroshaadi.
“We’re launching products that can help people save their relationships, understand their financial blocks, and move forward with clarity and positivity all backed by 50 years of tested wisdom.”
Marketplace Rollout
To ensure maximum accessibility, Vrishta is listing its products across leading marketplaces including Amazon, Flipkart, Myntra, and its own official D2C website. These platforms enable the brand to serve a wide range of consumers; from Tier 1 cities to deep rural pockets, without diluting the spiritual depth or quality of the offering.
“Our grandfather’s remedies were once known only in local circles. We’re now making those same solutions available nationwide, without waiting rooms, travel, or gatekeeping,” added Anirban.
More Remedies to Come
While these first few launches are just the beginning, Vrishta has a robust product pipeline derived from handwritten notes, personal consultations, and fieldwork conducted by Pt. Braun Banerjee over decades. The company plans to digitally transform over many other healing problems in the coming months.
“This is not a trend play. We’re here to revive the remedies that helped thousands in the past and take them to lakhs more through tech,” Anirban shared.
“We believe in depth over hype, and legacy over gimmicks.”
With India’s spiritual commerce space witnessing massive traction and platforms like Astrotalk and InstaAstro entering the D2C healing ecosystem, Vrishta’s approach stands apart in its focus on rootedness, purity, and proof of impact.
Vrishta is a D2C astrology and healing brand based in Kolkata, India, built on five decades of spiritual research and practice. The company offers curated healing products and astrological services focused on relationships, finances, and life transformation. With a vision to reach every Indian home with authentic spiritual remedies, Vrishta is building the next wave of trusted wellness in India.
