Born in Ajmer and raised in Kota, Rajasthan, Lekhraj Bugaliya’s journey from a small-town boy to a recognized media personality and entrepreneur is a story of grit, tradition, and innovation. A proud Marwadi by heritage and an IT engineer by education, Lekhraj is now making waves with his culturally rooted venture — Bugaliya Online Store, an e-commerce platform offering traditional Rajasthani handicrafts, clothing, and accessories.
🧑💻 From Navodaya to Jaipur’s Tech Scene
Lekhraj’s early academic journey began at Jawahar Navodaya Vidyalaya, which laid a strong foundation for discipline and learning. He pursued B.Tech in Information Technology from Rajasthan Technical University, a degree that later launched his career in the software industry.
In 2013, he moved to Jaipur to work in a tech company. But his ambition was never limited to coding alone. With an innate curiosity for communication and branding, he gradually pivoted into the world of digital marketing and content strategy, building his name as a digital thinker with a deep understanding of audience behavior.
🏵️ Merging Culture with Commerce
What truly sets Lekhraj apart is his deep connection to his Marwadi roots. Inspired by his love for Rajasthani culture, he founded Bugaliya Online Store, a brand that brings the charm of Rajasthan to the global marketplace.
The store offers a curated collection of traditional dresses, handmade juttis, ethnic accessories, and handicrafts, all sourced directly from local artisans. Through this initiative, Lekhraj is not only promoting regional craftsmanship but also generating employment and reviving interest in age-old art forms.
“I wanted to create something that felt close to home yet had a global appeal,” says Lekhraj. “Our artisans have incredible talent, but they need digital bridges to reach modern customers.”
📚 Giving Back Through Education
Despite his growing business commitments, Lekhraj never forgets where he came from. He regularly visits rural schools to teach children the basics of digital literacy and computer education. His outreach, often in collaboration with many Companys, reflects his belief in empowering the next generation with the tools of tomorrow.
🛍️ A Vision for the Future
Bugaliya’s journey is a perfect example of how modern entrepreneurship can be rooted in cultural heritage. His store has already gained a loyal customer base among NRIs, urban shoppers, and cultural enthusiasts alike.
As his brand grows, Lekhraj plans to expand the product line and scale support for more artisans across Rajasthan. With a strong sense of community and a future-forward mindset, he’s building more than a business — he’s preserving a legacy.
Visit the store at 👉 bugaliya.com
